About Us

Sana Oriental Carpets (Soc) stands as a testament to over a century of exquisite craftsmanship, heritage, and innovation in the world of luxury carpets. Established by Mohiuddin Ansari, whose family has been immerse n the artistry of carpets since 1885, SOC represents a egacy of unparalleled quality and distinction. With roots deepry embedded in traaition yet branches stretching towards innovation, SOC is not just a purveyor of carpets but a custodian of cultural heritage.

The Ansari family’s illustrious journey in the carpet industry traces back to its humble beginnings in 1885, when the patriarch, whose name has been lost to the annals of time, first laid the foundation of what would become a cherished legacy. With a commitment to quality and a profound understanding of the craft, he established the family’s inaugural venture, marking the genesis of a tradition that would endure for generations. From this initial spark of entrepreneurship, the business was passed down through successive generations, with each inheritor adding their own unique touch and expertise. Shamsuddin Ansari, the torchbearer of the family’s legacy, inherited the reins from his forebear, imbuing the enterprise with his vision and dedication. Under his stewardship, the business flourished, solidifying its reputation for exceptional craftsmanship and unparalleled artistry. The business was passed onto his son, Mohiuddin Ansari when he was 16 years old

Under the visionary leadership of Mohiuddin Ansari, the Ansari family’s carpet business transcended local boundaries to achieve unprecedented international acclaim. With a keen understanding of global market dynamics and a relentless pursuit of excellence, Mohiuddin propelled the family enterprise to new heights of success, establishing a formidable presence in both Europe and North America. One of Mohiuddin’s key strategies for expanding the business on an international scale was the establishment of retail outlets in strategic locations across Europe and North America. These storefronts served as showcases for the family’s exquisite carpets, attracting a discerning clientele drawn to the impeccable craftsmanship and timeless elegance of Ansari creations. Through these outlets, Mohiuddin was able to directly engage with customers, forging lasting relationships and solidifying the brand’s reputation for unparalleled quality

Our Head Office

Sana Oriental Carpets (Soc) stands as a testament to over a century of exquisite craftsmanship, heritage, and innovation in the world of luxury carpets. Established by Mohiuddin Ansari, whose family has been immerse n the artistry of carpets since 1885, SOC represents a egacy of unparalleled quality and distinction. With roots deepry embedded in traaition yet branches stretching towards innovation, SOC is not just a purveyor of carpets but a custodian of cultural heritage.

The Ansari family’s illustrious journey in the carpet industry traces back to its humble beginnings in 1885, when the patriarch, whose name has been lost to the annals of time, first laid the foundation of what would become a cherished legacy. With a commitment to quality and a profound understanding of the craft, he established the family’s inaugural venture, marking the genesis of a tradition that would endure for generations. From this initial spark of entrepreneurship, the business was passed down through successive generations, with each inheritor adding their own unique touch and expertise. Shamsuddin Ansari, the torchbearer of the family’s legacy, inherited the reins from his forebear, imbuing the enterprise with his vision and dedication. Under his stewardship, the business flourished, solidifying its reputation for exceptional craftsmanship and unparalleled artistry. The business was passed onto his son, Mohiuddin Ansari when he was 16 years old

Under the visionary leadership of Mohiuddin Ansari, the Ansari family’s carpet business transcended local boundaries to achieve unprecedented international acclaim. With a keen understanding of global market dynamics and a relentless pursuit of excellence, Mohiuddin propelled the family enterprise to new heights of success, establishing a formidable presence in both Europe and North America. One of Mohiuddin’s key strategies for expanding the business on an international scale was the establishment of retail outlets in strategic locations across Europe and North America. These storefronts served as showcases for the family’s exquisite carpets, attracting a discerning clientele drawn to the impeccable craftsmanship and timeless elegance of Ansari creations. Through these outlets, Mohiuddin was able to directly engage with customers, forging lasting relationships and solidifying the brand’s reputation for unparalleled quality.

Our Achievements

Creators of the iconic Ansarian design

Mohiuddin Ansari successfully eradicated child labor in numerous factories across Afghanistan and Pakistan. He implemented strict measures to prevent the exploitation of children and ensured their liberation. Ansari also delivered numerous talks on the subject, advocating for children's rights and raising awareness about the importance of ending child labor.

Global trade network

Mohiuddin Ansari established a global network for his carpet trading business by initially introducing his design and expertise in Belgium. He gradually expanded his presence across Europe and North America, integrating his unique style and designs. Ansari set up strategically located warehouses and showrooms in Oslo, Hamburg, Miami, Zurich, and Brussels, further strengthening his international footprint.

Advocates for child labor elimination in South Asia

Mohiuddin Ansari successfully eradicated child labor in numerous factories across Afghanistan and Pakistan. He implemented strict measures to prevent the exploitation of children and ensured their liberation. Ansari also delivered numerous talks on the subject, advocating for children's rights and raising awareness about the importance of ending child labor.